Columbia to Colombia is a traveling coffee cart and art project, with the goal of educating consumers and reconnecting them to the people who grow their coffee. The mark depicts the national bird of Colombia, the Andean Condor, with a branch of ripe coffee cherries in its beak.
The identity had to be bold enough to draw coffee drinkers to the cart, but seem conventional in order to hook people into participating in a series of performative actions that explain the economics of coffee and each step in the supply chain.
