High5 is a public-private partnership, administered by the University of Missouri Extension. The initiative facilitates near-peer mentorship for, so the identity needed to appeal to the youth audience as well as potential funders and government agencies.
The program’s budget is tight, so I created a one-color mark that functions well regardless of production methods. Additionally, the logo uses the typeface Myriad Pro, which is a free system font that the client can use in all communications.
