Hippy Healthy began selling desserts and other baked goods at farmers markets. The brand had to showcase its local, southwest roots and help younger customers connect to Hippy values like peace and compassion. The timeless simplicity and familiarity of the wooden spoon bridges this gap and reflects the operation’s boutique scale. Various stacked and horizontal lockups and small-use versions were created to accommodate the necessary range of packaging, from boxes and bags to hanging tags and stickers.
