Promax is a real estate development start-up that works with specific government programs for mixed-income housing projects. The identity was created before the businesses had fully launched, in order to brand grant applications, proposals and other preliminary efforts. The identity needed to reflect Promax’s fresh take on seemingly unglamorous tax incentives, and seem as reliable as more established competitors. The aerial view of the grid suggests a big-picture strategic view, set at a dynamic angle that matches the optimism of the colors.
