Levi Sherman is a designer based in Madison, Wisconsin, where he is also a PhD candidate (ABD) in Art History. Before returning to school, Levi worked as a designer in agency, in-house, and freelance settings. He also taught graphic design at the American Academy of Art. Levi holds an MFA in Interdisciplinary Art from Columbia College Chicago and a BFA in Visual Communications from the University of Arizona.
Design Philosophy
The best solution is the one a client will actually use. I design for the real world; constraints fuel creativity.
The client should be empowered, not dependent. Proprietary tools and typefaces are not the way to earn repeat business or continued collaboration.
The right question is more important than the solution. Inquiry should center the client, not the designer.
Design is not art. I value both by respecting their differences.